Archive for February, 2012
If you are looking for great green web hosting for your new website, or even if you wish to migrate an existing hosting account to a more environmentally conscious supplier, we have 3 industry leading ethical web hosting solutions for you! All of which have the tools that you are going to want to make your website building very simple.
Did you know?
Web hosting is considered likely to be the industry with the largest CO2 emissions by 2020, beating the airline industry?
GreenGeeks
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Did you know?
In 2005, the web hosting industry used the amount of energy equivalent to 14 major power plants?
HostGator
Coming in 2nd, in the green web hosting challenge, is HostGator, who boast 2,500,000 domains already hosted with them. They also do come in cheaper than GreenGeeks for a single domain account, but not for an unlimited domain hosting package. They also boast a 130% green energy rating… falling far short of GreenGeeks 300%
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Did you know?
The average server produces the same emissions as a 15 mpg SUV?
ThinkHost
In 3rd we have ThinkHost that are totally carbon neutral running at 100% carbon offset!
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There are many web hosting companies out there and whichever hosting package you choose, we emplore you to use one with a green outlook that sources its energy from renewable means.
Yammer.
So what is all this Yammer-ing about? After coming across a NY Times article posted Monday that spoke about one of my favorite websites Twitter, and another similar modeled website called Yammer, the question came up – microblogging for business? Yes, I know many people have asked this before, but when combining that question & the topic of non-existent ‘dollar-generating business models’ – what is the outlook?
I cam across Yammer last month when I noticed they won the TechCrunch50, and after reading about them in depth more yesterday – a very interesting point arose – the Twitter for the business world – could it really work?
Yammer, a service that mimics Twitter, but charges from the outset…(applaud). Sort of, Yammer is aimed at the corporate customers, and already has 60,000 users. And they aim to answer the key question, “What are you working on?” Their goal is to make offices more productive through updates on company events and work-related questions that will not clog e-mail boxes with mass mailings.
And how is that money made you ask? Well, TechCrunch, a Web 2.0 technology blog, that gave them the TechCrunch50 prize for start-ups, said they were “Twitter with a business model.” This is no knock @ Twitter though – they have been around since 2006, and have more than 3 million users, but have been criticized by some for their lack of a proper “business model”, as said by several VC’s. More on that shortly….
However, Yammer’s business model is interesting, because it spreads virally in a sense. Anyone with a company email address can sign up and start using Yammer for free. But when a company “officially” joins Yammer, giving an administrator more control over security and how employees use the service – it pays $1 a month for each user. And unlike Twitter, that will limit you to a 140 characters in a message, Yammer let’s you type as much as you need to. In Yammer’s first six weeks, it had 10,000 companies with more than 60,000 users sign up, although only 200 companies with 4,000 users are paying so far.
Now that is certainly not a massive amount of income, but Yammer is similar to what Twitter has been – a decision to grow first and monetize second.
Twitter has raised a reportedly $20 million from venture capitalist, and are similar in belief to the ‘grow first, monetize second’ – but has the economic downturn changed that mindset?
Last week, Twitter pushed aside engineer and creator of Twitter, Jack Dorsey, and gave the job to Evan Williams, Twitter’s chairman and more experienced executive. This leads to that overall question…how does Twitter generate revenue?
Early next year, Twitter has plans to introduce many ways to introduce revenue streams into the current business model. I believe one idea is to charge companies that want to use Twitter as an official channel to talk with their customers and monitor what they are saying.
It seems that many companies grew on the idea of first growing the product and then monetizing thereafter – Google began as a search engine with no revenue before turning a lucrative advertising model that turned it into an internet god. But any company needs to know, chances they will have ‘Google-like’ success – doubtful.
Let’s go back to Yammer though for a minute – obviously chances everyone @ your workplace is on a computer? Very good. Now, let’s promote in-house conversation how? – emails do get very cluttered and does everyone read them? No.
I admit, I have never read everything that came from the ‘higher-ups’ from places I once worked for, that includes stuff from HR or other departments that just get overcooked in your inbox – you don’t have time, and many the patience to read it all. So here comes Yammer – ‘a corporate Twitter’ that includes a bevy of security features, include limiting I.P. addresses, requiring passwords, cutting off ex-employees and removing certain messages. Once that company administrator takes over, Yammer charges a $1 per user per month.
Yammer has already recruited companies like Cisco Systems, Xerox and Hewlett-Packard, motion picture companies, and a large casino company.
We have to look @ the obvious for a second though – Yammer is a new way to do a lot of stuff people already do in the workplace. Social enterprise software like SharePoint, Jive Software offer many of these features, as does Twitter and Facebook to communicate with co-workers. But with Yammer, will this more concentrated method of communication change the way businesses communicate?
I suppose all we can do is wait on this one.
For more information, head to http://www.nickcifuentes.com
There is an alternative means of web hosting, and it is referred to as green web hosting. It is eco-friendly as is a better alternative to traditional methods of traditional web hosting. Green web hosting, has been adapted in order to reduce the environmental damage being caused by other web hosting methods. The traditional web hosting requires use of a lot of energy. This is due to its various operations, which it must undertake. Some of the activities include electronic security mechanisms, fire suppression systems and environmental cooling controls. All this activities bring on negative effects on the environment.
Green web hosting is an earth friendly system. Generally, its friendly as it balances its carbon footprint. It does this by investing in carbon offsetting and through direct investment in renewable energy sources. Wind or solar is some of the sources of the renewable energy. The system uses different techniques to reduce the impacts of destruction caused by traditional web hosting methods.
There is the use of energy credits in green web hosting. This is whereby web hosting companies buy the credits in order to offers the energy used. The second is the use of solar panels, which helps cut down on use of wind energy. There is the third option of using wind power, which is similar to solar panels. This helps create energy for use. Green web hosts are also planting trees for every web-hosting package sold. This will help keep the earth with new trees.
Green web hosting has also adapted recycling. This has helped reduce the waste in the environment and also maintain cleanliness. Green Geeks has been chosen by most critic reviews as the best. This is due to the claim that they provide the best web hosting as well as excellent web hosting too. They have been rated so high due to their concern to reduce the energy usage. They purchase wind energy credits to make up for the energy they use. The amazing fact that critics claim to be unique is that they purchase the wind energy credits on the basis of three to one. This means that every one piece of energy used, there is purchase of three times the amount.
Green Geeks have also been selected due to other notable activities they perform. They do recycling which helps in reducing wastage and keeping the environment clean. They also try to reduce printing levels to save on trees. Greek Geeks also carry out the norm of turning off computers when not in use, saving gas by telecommuting and turning off lights. They also practice eating out to reduce the trash.
Using twitter as a base of business operations makes perfect sense considering the growing popularity of online social networking. Much like a business after hours or chamber of commerce function, this social networking community gives you access to many key potential customers and contacts. Now obviously one of your first priorities will be connecting with other people on twitter to gain acceptance and build a following, but the site has other valuable uses as well!
Here are 5 very valuable reasons any online business has for working on Twitter the wildly popular social networking community.
Develop Key Contacts
Many people think in terms of generating traffic and making sales when they connect with other people on twitter for business purposes. By broadening your thinking you can also use this site to establish contacts with others in your industry that you can collaborate with in the future. Joint business ventures or link exchanges are great ways to give your business a shot in the arm in terms of expansion!
Trending Topics & Current Events
This is a great source for finding ‘what’ is popular and to educate yourself on ‘what you need to know’ on trends and events. Twitter also has the capability of breaking news to you before even the syndicated networks can.
Thought Provoking
Just a comment or a simple phrase may be all you need to stimulate your creative thinking juices for creating fresh and useful content. By listening in on conversations you may hear things outside the ‘normal’ scope of your own social circles. Broadening your horizons in this way will help you to focus in on news or topics that currently captivate others.
Develop Your Own Following
Of course you will want to develop your own following when participating within this social networking community. When other people on twitter follow your tweets you are then at the point where you can promote directly to them. It is wise to coax these followers into joining your list or subscribing to your blog so you will also have access to them off the site as well.
Increase Your Knowledge
By ‘siphoning’ off the knowledge of others you thereby stand to increase your own giving you a better and possibly more relevant perspective. Whether it is industry knowledge or general knowledge it does not matter since either way it is of benefit. It may be a tip or shortcut someone may share or even possibly an upcoming event or news of significance so keep your ears open and tuned in to the conversations.
Using twitter for business purposes makes complete sense due to the immense popularity of online social networking. Simply connecting with other people on twitter offers a huge benefit in terms of key potential customers however this social networking community offers other advantages as well! The 5 reasons reviewed above offer additional motivation for using this site that go beyond simple customer sales. If done correctly your use of this online social networking community could also build key business contacts and add to your knowledge pool for developing future marketing strategies.
Green Web Hosting is starting to become popular in the Internet world. It is something that more hosting companies are looking to move into. The very nature of web hosting means that it has an inevitable affect on the environment; computers need to be powered and servers are never switched off.
The internet has become an important part of many people’s lives and now contributes towards the employment of many millions of people worldwide. With green issues being taken more seriously by the majority of people alternative ways of many different parts of our lives are being explored. This is no different with web hosting, with people searching for alternatives that are less harmful to the environment. More and more people are thinking of ways to reduce their carbon footprint.
Because of the increase in awareness of green issues, green web hosting is something many people are looking at. Green issues are now in the public consciousness like never before, and many would prefer greener hosting where possible. The environmental affects of hosting cannot be completely prevented but green hosting can help. There are initiatives that can be explored that will help. With people looking to more environmentally friendly options green hosting is a potential money maker for hosts. In many ways being environmentally friendly is a marketing opportunity, and this is something that could encourage hosts to become greener.
There are several ways in which web hosts can do this. The most obvious is that they can use more sustainable forms of energy such as solar power and wind power. If a host can produce all of their own energy using solar power for example, then this would make a significant difference. With sustainable energy being researched more all the time, the number of ways of doing this, and number of hosts doing it, is likely to increase. Carbon offsetting is an area that many hosts are starting to be involved in. This constitutes making up for the energy they are using by doing something to neutralise the affect on the environment. Planting trees is the best known of these. More simple green methods can also be used. Not wasting energy by using less where possible is a step that most hosting companies, as well as other businesses, can take. Laptops use less power than desktop computers, so this is an area that can be taken advantage of as well.
As far as the future is concerned, more advanced green hosting techniques are likely to occur, and hosting in general will likely become greener as environmental issues are taken more seriously. There is a question of whether all websites need to be up all of the time. If a website’s visitors are all from the same country (or even the same continent) then is it necessary for the website to be up during the night? If not then energy could be saved. But then there is a question of whether people will accept an inferior service. Another thing that could be possible in the future is for green initiatives to be enforced by governments. This could be the case across many areas and web hosting may be no different. Web Hosting will always have some affect on the environment, but there are certainly ways that this affect can be less than it currently is.
Andrew Marshall
Colocation Hosting
Youve probably been hearing people rant and rave about how great Twitter is for job searches for a couple of years now. But its hard to imagine that this one site could make a difference when you only get to use 140 characters to post your thoughts.
On the contrary, the site has made adjustments to accommodate job seekers – and those job seekers have found innovative ways to be noticed with limited resources. If youre trekking through your executive job search and want to add a new dynamic to the process, getting involved with Twitter is a great way to go. Here are some reasons why
Twitter Builds Your Visibility and Credibility
Though some may view Twitter to be a narcissistic celebrity playground, its actually a great place to get noticed as an executive. Between it and Facebook, its good to develop a sturdy professional profile that allows you to tell whats going on in your executive world while communicating directly with individuals who could influence your career – and vice versa.
If you have already developed a bit of an online persona then the Twitter profile could increase your visibility and add to your credibility as an executive. When youre searching for jobs, recruiters Google your name to see what else is out there about you. By creating a Twitter page, you have the opportunity to show them just how interested people are in what you have to say, and they learn about your status in the industry.
You Could Connect With New Communities
In addition to making yourself visible to recruiters who are looking for the right executive candidates, you could open yourself up to new communities within the site. For instance, by using Twellow, also known as the Twitter Yellow Pages, you could find Twitter user names groups of people within communities that youre interested in communicating with.
Also, you are able to target specific employers on the site who use Twitter to recruit executives. And if you want to narrow down your search to your industry, you could find people who are talking about subject matter for your industry and connect with them by checking under specific hash tags (i.e. #tradeshows).
Find Out Whos Looking for Executives
Another great benefit of utilizing Twitter within an executive job search is that you are able to see when recruiters and employers post new job opportunities. Remember, they are looking for someone to fill their roles just as badly as you want to fill the roles.
So in addition to posting positions on company websites, theyre likely going to send out updates on Twitter. So track down recruiters and company representatives within your industry and begin networking. Sooner than later, you could begin seeing some status updates that will offer insight into the next position to apply for.
As you probably already know, any lead that you have when looking for an executive job is a good one. So if you have a free resource that offers amazing opportunities to expand your search, why not use it? Thousands of other job seekers already have.
GoDaddy is one of the premier web site hosting and domain companies on the Internet. They offer an array of services such as domain registration, web hosting, web site design, and email services. They also offer business solutions such as express email marketing, site surveys, crm applications, and search engine visibility. GoDaddy is the number one company in domain name registrations. So wether you are an Internet newbie or an Internet marketing professional, GoDaddy has an abundance of solutions to fill your needs.
GoDaddy’s marketing campaigns have taken the Internet marketing industry by storm. Some of their current celebrity endorsements include Danica Patrick, Dale Earnhart Jr., Candice Michelle, Anna Rawson, Mark Martin, Erin Kalin, among others. Their presence has been felt during major sporting events such as the Super Bowl, TV commercials, and on the WWE.
They are rated the #1 fastest growing and #1 overall best domain registrar. They have domain names for up to 70% less than their competition. There is a list of extras that come free with every domain including your own email, blog and hosting. They also have many different specials and package discounts.
GoDaddy is the world’s largest hostname provider. They offer free setup, free software, 24/7 email, web and phone support, and unlimited transfer and storage. They have economy, deluxe, and unlimited plan packages available. All of their hosting plans include world class data centers, 24×7 FTP access, daily backups, best of breed routers, servers and firewalls, free email addresses, Ad Credits from Facebook and Google, and many other features.
Website Tonight packages let you build a website with no experience. They have plans starting as low as $4.99 a month. They also have pre-built designs and templates that make web design easy. All of their plans include 1,500 pre-built templates, no set-up fees, no software to download, easy type & click editing, free hosting and email, 8,000 free images and a host of other features.
The Dream Design Team will build and customize a website for you if you don’t want to build one on your own. Their professional Dream Web Site Team is dedicated to make your website a success. They provide you with your own website consultant to guide you through every step of the process, monthly updates to keep your website up-to-date, hosting-with 99.9% guaranteed uptime and 24/7 support.
GoDaddy’s Search Engine Visibility product helps to prepare your website so that the search engines can find you. This product helps to move your site up in search engine rankings and boost your online exposure. They have economy, deluxe, and premium plans available.
GoDaddy’s Business Solutions bundle helps to build, promote, and optimize your website with an all-in-one business package. Mix and matching is available.
GoDaddy offers a tremendous amount of products and services, as well as a dedicated customer service support staff, which makes them among the elite of domain name and web hosting providers. The next time you need any web hosting or domain services make sure you make GoDaddy your first place to shop.
Twitter, Twitter, Twitter! Twitter is like Marcia Brady. It gets a lot of attention from its popular friends, fans and followers, and a lot of complaining from its insecure counterparts (AKA: Jan). Whether you love it or hate it – you NEED to know how Twitter works, how it can improve your companys communication AND bottom line.
So, whats it all about? Classified as micro-blogging, Twitter is a site that allows users to post “Tweets” of 140 characters answering the question, “What are you doing?” Businesses are leveraging Twitter to inform clients, customers and other target audiences of important company news, discounts, special promotions and events. Businesses are also using Twitter to monitor conversations about themselves, competitors and industry trends, and to interact with current and potential clients.
On a scale of 1-10, the difficulty of creating a Twitter account is about a three. (Maybe thats why 55 percent of people who create an account never Tweet?) Simply log on to www.twitter.com and click on “Get Started – Join!” Twitter will then prompt you to enter your organizations name, username, password and e-mail. From there, Twitter will search the given e-mail to see who you already know on Twitter, allow you to invite friends to join and will provide suggestions on interesting people to follow. You can then click on the settings tab to provide your organizations URL, description and location; and add a custom profile and background.
Perhaps, the most difficult part about Twitter is interacting appropriately and making your organization interesting enough to follow. More on that later! In the meantime, contact Xstatic PR with any questions at xstaticpr or 303-928-7144.
Web hosting firms who use Windows-based hosting services uses Microsofts Windows software to drive its servers. Microsoft-licensed technology and applications are offered to customers making use of this type of operating system, for example .NET, ASP, Visual Interdev, Visual Fundamental and ColdFusion.
There's straightforward support for websites developed with Microsoft FrontPage. On the other hand, using a Linux-/Unix-based host, the hosting business wants to support the FrontPage extension. Essentially, it's the smart selection to decide on a Windows-based internet hosting service if a variety of Windows-based applications will probably be employed in conjunction with the website.
Windows hosting offers a familiar environment for managing and administering a website. In effect, it uses the exact same kind of foundation as the Windows operating system that is found on most house or work computers. For instance, the newest Windows-based web hosting is Windows Server 2008 R2, which is based solely on the Microsoft Windows 2007 operating system.
Windows-based hosting is predominantly a dedicated server option. A dedicated hosting service is where the client will lease an entire server that isnt shared with anyone. It's much more flexible than shared hosting, which hosts multiple, maybe hundreds, of websites on 1 server. This flexibility makes it possible for organizations to have full control over the server.
Administration of these services could be handled in-house or by the hosting provider itself. Every internet hosting provider will use business standard management which can consist of some or all of the following: operating system updates, server monitoring, application management, firewall services, security audits, DDoS mitigation and protection, application updates, SNMP hardware monitoring too as programming consultation.
Basically, you can find differences when it comes to whether a website or web-company ought to use a Windows-based internet hosting service. If most of the operations and applications of the website are Windows-based, it will be simpler to make use of a Windows-based internet hosting service. Some hosting services supply coupons to try out their service such as by utilizing a HostGator coupon.
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Twitter is a great marketing tool if you want to keep in touch with people on a quick, “in-and-out” basis. It allows you to build connection with your prospects and clients, as well as direct them to your website and blog for more detailed information – as Twitter only allows for a couple sentences each post.
Twitter is a great way to do research on your target audience. Pay attention to what people are tweeting about – what is important to them or causing them problems. You can get educated on what your target audience needs and wants, and then create products and services to help them out. You’ll also be able to write targeted blog posts and articles that you know appeal to the people you want to reach.
Okay, in order to reap the benefits of Twitter, you need to start making tweets! Many people when they start using Twitter aren’t sure about what to “tweet” about. Below are some ideas on content – remember you want to make it valuable and relevant to your target group or niche….or else it’s just more marketing noise.
1. Share links
Twitter about interesting or important information by sharing links to other people’s websites and blogs, news stories, cool video, new products – the list of links you could talk about are really endless.
2. Ask questions
This is related to the above point but it also goes further. Ask questions to get a conversation going and to create a sense a connection between you and your prospects and customers. Ask them what they are doing at that moment, or what their opinion is of something, or what they think about a specific topic.
3. Be a resource
Post tips to help people in your niche. Add value to your audience by sharing tips that aren’t on your blog or anywhere else. Train people to view you as an important and valuable resource for them.
4. Share your opinion
Let people get to know you or get some notice by posting a contrarian or outrageous opinion. Let your personality shine through and share with people what you feel strongly about.
5. Joint ventures
Give little tweets about other people’s services and products that would appeal to your target group. Share links to other people’s webpages and show your support and endorsement for your peers.
Whatever the content of your tweets, don’t forget that Twitter is a social tool and not just a marketing and traffic-building tool. So pay attention to what people say and contribute in a valuable way – become part of the Twitter community.
It’s all about what you can give to people – not take. Keep that in mind when you use Twitter – just like any other marketing tactic. You get out what you put in.
Have fun twittering and tweeting!
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Jody Gabourie, The Small Business Marketing Coach, teaches small business owners and entrepreneurs how to take action with their marketing in order to get more results and more profits. To learn all about her unique “done-for-you” ebooks called Ready Made Marketing Plans and to sign up for her FREE special report, ezine and articles, visit her site at http://www.JodyGabourieMarketingCoach.com